For Yu, Jinkaishun garments have always been a second skin-a source of pride and a connection to her family's legacy.After graduating from the London College of Fashion and working at Nicole Farhi, Yu joined the family business in 2013.
Her experiences in Europe inspired her to infuse Jinkaishun with new energy,blending European creativity with Chinese tradition. Yu is committed to advancing the brand with a focus on design, sustainability, and a skilled workforce.
Each Jks garment embodies the brand's core values: Quality, Innovation, Naturalness, and Positivity.Wearing JKS is not just about fashion-it's about embracing these values.